![]() Snipes that feature local advertisers appeared most often at drive-ins. Long before "Let’s All Go." became iconic, Filmack, the larger of two companies that made its name selling snipes, featured simpler animated snacks, as well as season’s greetings, stylized note cards welcoming patrons to a particular theater, rules and regs, such as SMOKING IN THE LEFT FRONT SECTION ONLY (or these days, TURN OFF YOUR CELL PHONE). What’s a snipe, you ask? Well basically it’s advertising intended for the big screen in which the theater may choose to promote: food, itself, a local business, an event or whatever. Of course we ran “Let’s All Go to the Lobby,” especially when we featured an INTERMISSION - that single word in gold on a blue background, another “snipe.” Nineteen years later, all grown up, or so I believed, and living in New York, I signed on to a project my husband had undertaken, running a 2,672-seat movie palace, the St. It was the year of The Incredible Shrinking Man after all those trips to the lobby, I was hardly shrinking. Either way, I didn’t have to pay a thing for my popcorn, so Fleisher’s walking food characters sent me instantly for refills. I was nine, and, lucky me, my sister worked concession at the theater, when she wasn’t sitting in the chrome-embellished ticket booth outside. Lookout Theatre, a Deco treasure of a place near where I grew up, in Cincinnati. That would be about right fifty-seven was the year I found myself entitled to unlimited popcorn, candy and Coke at the Mt. Though “Let’s All Go to the Lobby” has been riffed off many times, featuring such substitute characters as a hotdog that Homer Simpson decapitates with one bite, the classic original was directed by one Dave Fleisher for Filmack, way back in 1957. I think that’s stretching the category of “Films Set in a Movie Theater,” but never mind. A six-frame, one-minute teaser designed to induce movie theater audiences to head for the snack-stand, this cartoon has a long history it’s actually listed as a “film” in Wikipedia. They’re all singing and walking leftwards, in a companionable way. If you grew up any time in the latter half of the twentieth century, you remember this one-minute piece of animation well: four food items, a candy bar or box of chewing gum, a large box of popcorn, a small box of the same, and, bringing up the rear, a soda in a paper cup. During intermission, the Barrymore Film Center’s first floor museum gallery will be open to the public.Īt 1:30pm the NJYFF Awards Ceremony will be held, and the Jury’s Stellar and Jury’s Choice Award films will be screened in the theater.Had your second cup of coffee yet? Well then, in twenty seconds or less, can you name the four “characters” in the short cartoon, “Let’s All Go to the Lobby?” The clip is a “snipe” actually - more on that later. The NJYFF 2023 Premiere at the Barrymore Film Center, will begin at 12:00pm with a screening of Jury’s Citation and Honorable Mention films. ![]() Since the very beginning of New Jersey Young Filmmakers in 1974, the purpose of the festival has been to recognize, celebrate, and encourage emerging young talent in New Jersey, the state in which Thomas Edison first developed the motion picture. NJYFF gives students the opportunity to submit their films to a highly respected and long-running film festival and have it evaluated by prominent representatives in the field of film and media. ![]() Edison Media Arts Consortium, is to support and promote the work of young emerging filmmakers, who either live in or attend school in the State of New Jersey. ![]() The mission of the New Jersey Young Filmmakers’ Festival (NJYFF), a project of the Thomas A. The Thomas Edison Media Arts Consortium announces the 49th Annual NJ Young Filmmakers’ Festival Premiere, to be held live in-person at the renowned Barrymore Film Center, 153 Main St., Fort Lee, NJ, on Sunday Jat 12:00pm. ![]()
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